{"id":3361,"date":"2025-07-07T09:55:40","date_gmt":"2025-07-07T09:55:40","guid":{"rendered":"https:\/\/smvthailand.com\/?p=3361"},"modified":"2025-07-07T09:56:20","modified_gmt":"2025-07-07T09:56:20","slug":"wedding-jewellery","status":"publish","type":"post","link":"https:\/\/smvthailand.com\/en\/2025\/07\/07\/bijoux-mariage\/","title":{"rendered":"Wedding jewellery design: trends and opportunities for brands"},"content":{"rendered":"

The wedding market is constantly reinventing itself, driven by couples in search of personalisation, meaning and emotion. In this constantly evolving world, the wedding jewellery<\/strong> are of central importance: much more than mere accessories, they embody the bride's style, identity and values. Between revisited traditions, contemporary aesthetics and the search for uniqueness, the wedding jewellery<\/strong> is becoming a privileged field of expression for brands wishing to stand out from the crowd and meet a demanding demand.<\/p>\n

Wedding jewellery is no longer limited to the traditional wedding ring. Today's modern bride is looking for harmonious pieces of jewellery, designed as an extension of her dress and her world. From delicate earrings to personalised necklaces, fine bracelets and head jewellery, each piece contributes to the elegance of the big day. In this context bridal jewellery<\/strong> become a powerful storytelling vehicle, capable of telling a unique story.<\/p>\n

Some companies, such as SMV Thailand<\/a>specialising in the manufacture of jewellery for fashion brands, have understood this. By offering refined collections that are adaptable to current trends, they offer brands the opportunity to create bespoke pieces that are perfectly aligned with the world of weddings.<\/p>\n

Faced with these new expectations, brands have a real card to play. Whether through dedicated capsule collections, made-to-measure creations or collaborations with artisans, the creation of wedding jewellery offers many opportunities to be seized. This article explores the major trends in bridal jewellery and the strategic levers that need to be activated to appeal to this clientele in search of beauty, authenticity and commitment.<\/p>\n

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wedding jewellery in dangling earrings set with rhinestones<\/figcaption><\/figure>\n

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A dynamic, fast-changing market<\/strong><\/h2>\n

A resilient and buoyant bridal sector<\/strong><\/h3>\n

Despite the slowdown caused by the pandemic, the wedding market has seen a strong rebound since 2022. In France, according to INSEE, it is estimated that more than 220,000 weddings will be celebrated each year, with a marked increase in the years 2023-2024. In Europe and the United States, the trend is similar: couples are getting married later in life, but are spending more on their ceremonies, valuing experience and customisation.<\/p>\n

In the United States, according to The Knot Real Weddings Study<\/em>In France, the average wedding budget is around 30,000 to 35,000 dollars, while in the UK it is around 15,000 to 20,000 euros for a traditional event. Wedding jewellery, in particular wedding rings, bridal jewellery and personalised accessories, represents a significant and often underestimated part of this budget.<\/p>\n

The strategic importance of jewellery in the wedding budget<\/strong><\/h3>\n

While wedding rings are still the must-have items, representing a budget of between \u20ac500 and over \u20ac3000 depending on the materials used and the degree of personalisation, wedding jewellery now encompasses a wider range of items:<\/p>\n